BRAND
Alithya
ABOUT
In 2023, Alithya underwent a complete rebrand, taking it from an undistinguished tech consulting firm to a recognized trusted advisor with depth and breadth of expertise. I was tasked with bringing the new brand strategy to life.
WORK
Elora Lauzon, Social Media Manager
"Sandy is driven by vison. She has the ability to take something that already seems great and elevate it to the next level. With her at the helm of the brand, we know that it will continue to evolve as it should-effortlessly and with sophistication."
Build, deploy, maintain, evolve.
I took the brand strategy and built a comprehensive design language covering all aspects of brand expression, from the website and lead generation campaigns to print and event materials. I developed a system of templates and brand kits for multiple platforms and worked with internal teams on presentation optimization. I developed an AI skill to work in Copilot for PPT that works as a "magic wand" for polished branded decks.
